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Beware of Headlines About Social Media Use

Market Research, Social Media

You should be very wary of what you read about social media and how it is actually used. Recently, Pew Research released two “reports” that headlined a high percentage of users were getting their news from Facebook and Twitter. That’s why you need to...

Social Media is Just Another Version of “Word of Mouth” (JAVOWOM)

Advertising, B2B, Social Media, Websites

[wptabtitle] Social Media is Overrated[/wptabtitle] [wptabcontent]Whenever a new “pop” term comes into marketing use my BS detector automatically goes off. Colleagues or pundits will start to wax and wane about the ‘next great thing’ and social media is the current...

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