B2B, Brand Equity, Hi-Tech Branding, Market Research, Positioning, Product Marketing
Why Every Company Should “Borg” Apple … If They Can If you are not a Star Trek fan, the title of this post might perplex you. The Borg were a fictional alien race which “assimilated” other species into their “hive mind” of...
Brand Equity, Hi-Tech Branding, Public Relations
Let’s pretend you are the head of PR for Samsung and you are trying to help the Executive team in Korea come to grips with what you should do now. Emotions and chauvinism are running high and judgement could be impaired. The end of this USA Today article...
Consumer Purchase Decision Model, Hi-Tech Branding, Market Models, Positioning
There is a wealth of information and expertise about branding in consumer markets, especially the packaged goods marketplace. However, significant emphasis on branding within the personal computer industry is a relatively new phenomenon. Although there are...
