Advertising, Hi-Tech Branding
That is the amount that AT&T will put behind their launch of the Nokia Lumia 900. Most of us don’t get to spend $160 million on media over our entire careers, so it might be better to put it in perspective. AT&T spent $450 million on wireless advertising in...
Hi-Tech Branding, Market Models, Positioning
Brand Architectures were developed over time in fast-moving consumer goods (FMCG) markets, but they do help out in high technology marketing as long as we keep in mind some of the differences between FMCG and high technology products, which we will go into shortly....
