Advertising, B2B, Consumer versus Hi-Tech, Marcom, Social Media
You know what one looks like, but what does it have to do with high technology marketing? The figure below begins to tell the story graphically and we will cover it in more detail soon. The essence is that there are multiple layers between companies and their...
B2B, Consumer versus Hi-Tech, Marcom, Market Research, Positioning, Product Marketing, Public Relations, Social Media, Websites
In an earlier post, I took exception to Marty Cagan’s take on marketing in high technology industries. However, there is one point we do agree on, and that is most people in high technology marketing really don’t know what they are doing. As a result,...
Banner Ads, Hi-Tech Branding, Marcom, Market Models, Social Media, Websites
If you have not heard the term before, you may still be familiar with the core issue: “How valuable is each component of a given marketing communications mix in today’s complex online and offline world?” It’s a question that bothered me in a...
Market Research, Social Media
You should be very wary of what you read about social media and how it is actually used. Recently, Pew Research released two “reports” that headlined a high percentage of users were getting their news from Facebook and Twitter. That’s why you need to...
Advertising, B2B, Social Media, Websites
[wptabtitle] Social Media is Overrated[/wptabtitle] [wptabcontent]Whenever a new “pop” term comes into marketing use my BS detector automatically goes off. Colleagues or pundits will start to wax and wane about the ‘next great thing’ and social media is the current...
