Advertising, B2B, Consumer versus Hi-Tech, Marcom, Social Media
You know what one looks like, but what does it have to do with high technology marketing? The figure below begins to tell the story graphically and we will cover it in more detail soon. The essence is that there are multiple layers between companies and their...
B2B, Consumer versus Hi-Tech, Marcom, Market Research, Positioning, Product Marketing, Public Relations, Social Media, Websites
In an earlier post, I took exception to Marty Cagan’s take on marketing in high technology industries. However, there is one point we do agree on, and that is most people in high technology marketing really don’t know what they are doing. As a result,...
B2C, Hi-Tech Branding, Marcom, Positioning, Product Marketing
At CES 2015, a number of home IoT devices were announced and many will work with Apple’s HomeKit when they are actually released. Some will also work standalone and others will work with the equivalent of a “HomeKit Bridge” linking other proprietary and...
Advertising, Banner Ads, Brand Equity, Consumer Purchase Decision Model, Hi-Tech Branding, Marcom, Positioning, Public Relations
Granted, Apple is one of the most followed companies around and is held to much higher standards than any other company but what can we learn from the media storm about Apple’s Bendgate? First – Do not Respond Quickly Time and data are needed to understand...
Banner Ads, Hi-Tech Branding, Marcom, Market Models, Social Media, Websites
If you have not heard the term before, you may still be familiar with the core issue: “How valuable is each component of a given marketing communications mix in today’s complex online and offline world?” It’s a question that bothered me in a...
