Advertising, B2B, Consumer versus Hi-Tech, Marcom, Social Media
You know what one looks like, but what does it have to do with high technology marketing? The figure below begins to tell the story graphically and we will cover it in more detail soon. The essence is that there are multiple layers between companies and their...
B2B, Consumer versus Hi-Tech, Marcom, Market Research, Positioning, Product Marketing, Public Relations, Social Media, Websites
In an earlier post, I took exception to Marty Cagan’s take on marketing in high technology industries. However, there is one point we do agree on, and that is most people in high technology marketing really don’t know what they are doing. As a result,...
Advertising, Consumer versus Hi-Tech, Positioning, Retail
Jennifer Warren, the head of marketing at Radio Shack is the New Poster Child of What’s Wrong with Marketing in High Technology Companies. According to metrics, RadioShack’s Super Bowl Ad was in the Top 10 and Ad Age believes it was the best of the bunch this year. ...
