Advertising, Banner Ads, Brand Equity, Consumer Purchase Decision Model, Hi-Tech Branding, Marcom, Positioning, Public Relations
Granted, Apple is one of the most followed companies around and is held to much higher standards than any other company but what can we learn from the media storm about Apple’s Bendgate? First – Do not Respond Quickly Time and data are needed to understand...
Banner Ads, Hi-Tech Branding, Marcom, Market Models, Social Media, Websites
If you have not heard the term before, you may still be familiar with the core issue: “How valuable is each component of a given marketing communications mix in today’s complex online and offline world?” It’s a question that bothered me in a...
