B2B, B2C, Category Creation, Consumer Purchase Decision Model, Hi-Tech Branding, Positioning
Apple’s introduction of the iPad Pro with a 12.9″ screen and optional detachable keyboard, poses an interesting question. Is it a copycat tablet or a new product category? This may seem a minor point, but it is really a major one. At Regis McKenna, we...
B2C, Hi-Tech Branding, Marcom, Positioning, Product Marketing
At CES 2015, a number of home IoT devices were announced and many will work with Apple’s HomeKit when they are actually released. Some will also work standalone and others will work with the equivalent of a “HomeKit Bridge” linking other proprietary and...
