HTMAB
  • Home
  • Services
    • Positioning
    • Brand / Positioning Audits
    • Brand / Naming Architecture
    • Market Research
    • Market Modeling
    • Competitive Analysis
  • Insights
  • Books
  • About
  • Contact
Select Page

Would You Spend $160 Million to Advertise a Mobile Phone?

Advertising, Hi-Tech Branding

That is the amount that AT&T will put behind their launch of the Nokia Lumia 900. Most of us don’t get to spend $160 million on media over our entire careers, so it might be better to put it in perspective.  AT&T spent $450 million on wireless advertising in...

Categorized Tag Cloud

Product Strategy Marketing Lessons Whole Product Positioning Hi-Tech Marketing Purchase Model Branded House Social Media Category Creation Branded House of Brands Consumer Marketing House of Brands Market Research Branding Brand Equity Apple iPhone Advertising Sales Consumer

Telephone

858.335.3799

Categories

  • Advertising
  • B2B
  • B2C
  • Banner Ads
  • Brand Equity
  • Business Development
  • Category Creation
  • Consumer Purchase Decision Model
  • Consumer versus Hi-Tech
  • Hi-Tech Branding
  • Marcom
  • Market Models
  • Market Research
  • Positioning
  • Product Marketing
  • Public Relations
  • Retail
  • Social Media
  • Websites

Designed by Elegant Themes | Powered by WordPress