HTMAB
  • Home
  • Services
    • Positioning
    • Brand / Positioning Audits
    • Brand / Naming Architecture
    • Market Research
    • Market Modeling
    • Competitive Analysis
  • Insights
  • Books
  • About
  • Contact
Select Page

Would You Spend $160 Million to Advertise a Mobile Phone?

Advertising, Hi-Tech Branding

That is the amount that AT&T will put behind their launch of the Nokia Lumia 900. Most of us don’t get to spend $160 million on media over our entire careers, so it might be better to put it in perspective.  AT&T spent $450 million on wireless advertising in...

Categorized Tag Cloud

Product Strategy Hi-Tech Marketing Branding Positioning Brand Equity Sales Consumer Marketing Lessons Branded House of Brands Advertising Branded House Apple Market Research Whole Product Social Media Consumer Marketing House of Brands iPhone Category Creation Purchase Model

Telephone

858.335.3799

Categories

  • Advertising
  • B2B
  • B2C
  • Banner Ads
  • Brand Equity
  • Business Development
  • Category Creation
  • Consumer Purchase Decision Model
  • Consumer versus Hi-Tech
  • Hi-Tech Branding
  • Marcom
  • Market Models
  • Market Research
  • Positioning
  • Product Marketing
  • Public Relations
  • Retail
  • Social Media
  • Websites

Designed by Elegant Themes | Powered by WordPress