These books have not yet stood the test of time, but they have been interesting to me:
- Brand Preference: Making Competitors Irrelevant, David Aaker (Straight out of the Regis McKenna practice with no attribution)
- The Social Media Bible: Tactics, Tools & Strategies for Business Success, Lon Safko & David Brake
- The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience, Carmine Gallo
- Big Switch: Rewiring the World from Edison to Google, Nicholas Carr
