High Technology Marketing is Different
Compared to traditional consumer and B2B marketing, high technology marketing is very different, but is often not treated that way. Coursework, even at the graduate-level, can be flawed if it tends to only focus on FMCG (fast-movng consumer goods) and covers what is ideal with adequate funding and time … not what can be done, given the scarce resources of most high-tech companies with little time. Marketing, like music and medicine is a combination of both art and science.
The best practices have a high level of art that enhance the science. For medicine the science is biology and chemistry, for music it is math and for marketing it is primary research about the psychology and sociology of human and corporate behavior. The “art” is an intangible component that takes many forms … Spotting a missing piece in a marketing puzzle … A knack for understanding what consumers or businesses need before they do … or the ability to synthesize disparate information without “boiling the ocean”.
Every company is different. Different market … Different products … Different resources … Different people … Different market position … Different budget. You could spend money “teaching” a consulting firm about your business, but why waste scarce resources and dollars? Use someone who KNOWS high technology markets and practical marketing techniques and has “been there” themselves. From semiconductors to IoT and brand strategy to creation of data sheets, you can achieve your goals better because you are working with someone who has been a marketing executive and knows how the “real world” works.
A concise list of some of the most valuable skills I possess. What I can bring to the table.
Professional history, roles and responsibilities.
Hear what some of my clients and colleagues have to say about me after working together on projects throughout my career.
If you are interested in a personal discussion or if I might be able to assist you with a project, please feel free to contact me: